Tag: bonga points

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The Unintended Consequence of Bonga Points

There is no doubt in our minds that bonga points like other loyalty programs is a novelty and contributes towards customer satisfaction and retention. The extent to which only affect micr0-economic factors of a company. However, when Safaricom made bonga points transferable to other subscribers and redeemable phones and computer accessories (elastic goods), they exposed the ...

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