Data Analysis

Why Owaahh Never Won a BAKE Award

By Elvis Bando and Chris Orwa

The internet is a rough place when you are on the adversarial end of Kenyans on Twitter (KoT). Such was the case when Owaahh missed out the prize on two nominations at this year’s BAKE Awards. KOT did not miss to provide their potent dosage of witty humor, but this wasn’t devoid of festered anger given the splendid coverage of The Sack of Imperial Bank by Owaahh!

owaahh

Elvis and I decided to dig into the voting data to find explanation to this anomaly. Straight to BAKE’s website captured the total number of votes for each blog and supplemented the data with three other data points. Alexa ranking, which indicates a blog’s popularity at a certain time, number of Facebook likes and number of Twitter followers. The assumption is that a blog with higher Alexa ranking has more readership while large following on Twitter and Facebook creates a good reach to solicit votes.

blog_awardsWhile Owaahh had the highest Alexa ranking at the time coupled with the highest number of Twitter followers and comparable Facebook likes, he came third after Mummy Tales and Amira Africa. If we were to construct a compound index that utilizes votes, alexa rank, Facebook likes and Twitter follower, Owaahh would have ranked top, followed by Mummy Tales and at third Amira Africa. Given the anomaly, it was worth digging further into the phenomenon.

The next best course of action is to undertake an analysis of how other blogs in the same category were able to better solicit for votes. To that end, we looked at “who is following who” on Twitter among the nominated blogs.

.following

The network diagram shows that Owaahh followed almost everyone on the list but close to no one followed him back. But it get’s better, there is a cluster of blogs that highly follow each other on Twitter. This presents a interesting concept in information propagation. There is high information flow within this cluster given information tends to bounce a lot in a tight loop. Outside the cluster, trading favors for retweeting/mentioning each other may not be beneficial due to low information propagation.  All Mummy Tales needed was a mention/retweet from this circle.

Advertisements

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s